Born in a land of culinary delights, Ravifruit is a highly sought after brand which has been providing delightful frozen fruits and fruit purees since 1981. Based in France, Ravifruit caters a wide range of fruit flavours for clients from all over the world. In countries across the globe, especially in Europe, Ravifruit is considered as a number one premium brand.
Ravifruit is associated with Kerry Foods, a company that handles famous food brands such as DaVinci Gourmet. Both DaVinci Gourmet and Ravifruit are imported and distributed in the Maldives by Bestbuy Maldives (BBM).
The man behind Ravifruit
The mastermind behind this successful brand is the French-born chef Jean François Devineau who serves as the Responsible Technique Pâtissier Glacier and Market Application Pastry Chef Manager overseeing the Ravifruit production process. After attaining his Masters Certificate in glacier, chocolate-confectioner and catering, he worked as a pâtissier for over 20 years.
His expertise as a chef is applied to every fruit preservation and puree manufacturing process, as well as demonstrating how to use Ravifruit to highly esteemed kitchen staff around the world.
At a time in the fine dining world where many chefs are advocating the use of fresh produce, Ravifruit presents itself as a highly desirable option.
Why choose Ravifruit?
There are numerous benefits of preferring Ravifruit over fresh fruits. As each container is filled with IQF (Individually Quickly Frozen) fruits, it can be readily used to add flavour to mousses, creamers and to prepare desserts and beverages. Unlike fresh ingredients, which are seasonal, Ravifruit is consistently available for its clients, regardless of the time of the year or the place.
Perhaps the most significant feature of Ravifruit that makes it more desirable over fresh produce is its consistent and distinct taste which makes it easier to work with when preparing various desserts and beverages. The primary ingredients for Ravifruit come from all around the world and are grown in plantations in South America, Asia and various regions of Europe. The fruits are chosen for their distinct and unique flavours and are grown in their native environments.
At every stage of production, Chef François and his team ensure that all activities, from harvesting and preserving to packing, follow best practices. When it comes to harvesting fruit for their frozen fruits and purees, they prefer the taste and quality over quantity. This approach has, in turn, helped the conservation of fruit varieties like the Mara de Bois, a wild strawberry grown in France which was formerly endangered.
When the fruits arrive at the factory, they go through technical and innovative processes to be made into frozen, sweetened and packed products, ready to be shipped. “It’s a very technical process because we put frozen fruits into a strong crushing machine. After that, we add 10 percent sugar, as it is a safe natural preservative. There are many techniques for making fruit puree. It does not necessarily involve modern technology, but smart and innovative technology,” explains Chef François.
All of the factory processes are approved by halal, kosher and ISO. Ravifruit products are packed in square tubs of one kilogram which is ideal for using in the kitchen as it is easier to store and carry.
A decade for Ravifruit in Maldives
It has been over a decade since Ravifruit was first introduced to the Maldives, through its partnership with BBM. “We are very happy to work with Bestbuy Maldives because we feel that they are really committed to marketing the brand to different resorts and find clients. We feel that it was a very good choice to partner with them,” says Sarah Floriani, Business Manager for South Asia for Ravifruit. The company views the market in the Maldives as a very special one.
“The Maldives has a very specific market where you have chefs at resorts, we also have a lot of clientele, the guests, who have a lot of expectations in what they have on their plates,” she adds. Over the years, chefs from different parts of the have come to the Maldives, bringing their experience, culture and skills acquired throughout their careers along with their experience with Ravifruit. This has led to an increased demand for Ravifruit products.
“Infusing this to the corporate doctrine, the company facilitates a diverse range of industry training and exchange programmes for training and industry exposure to enhance this industry in line with the best in the world,” says Mohamed Mazloom, the CEO of BBM, who leads the operation at BBM with a philosophy of celebrating the best in the industry.
Chef François also visits different resorts in the Maldives to conduct demonstrative workshops and share his expertise in the application of Ravifruit products. Besides marketing its products through these workshops, Ravifruit seeks to promote the culinary industry in the Maldives, as well as to promote the Maldives as a destination, for the culinary delights available in its hotels and resorts.