The Maldives Marketing and Public Relations Corporation (MMPRC) has held a four day exhibition at the Arabian Travel Market (ATM). At the leading global event for the Middle East inbound and outbound travel industry for the last 25 years, the Maldivian delegation was led by the Managing Director of MMPRC, Thoyyib Mohamed. ATM is one of the largest trade fairs taken part by the Maldives and is attended by 133 representatives from 66 companies from the Maldives tourism industry.
To provide opportunities apart from the ATM, MMPRC conducted a two-day roadshow under the theme of “Journey to the Sunny Side” in Abu Dhabi on April 30 and in Dubai on May 2, respectively. The roadshow was conducted to connect the bridge between top operators from the Middle East and tourism partners of Maldives. This platform was set up with the aim of providing a networking session in each city to further strengthen the relationship and create potential opportunities.
An event organised by Reed Exhibitions, ATM generates more than US$2.5 billion of travel industry deals. The annual business-to-business (B2B) exhibition showcases over 2,800 products and destinations from around the world to over 28,000 buyers and travel trade visitors across four days at the Dubai International Convention and Exhibition Centre (DICEC). Over 39,000 travel professionals, government ministers and international press, visit ATM every April to network, negotiate and discover the latest industry opportunity and trends at Arabian Travel Market.
The Middle East region, especially the United Arab Emirate and Saudi Arabia market holds much potential for the Maldives. In 2018, a total of the 52,114 tourists from the region visited the Maldives. From January to March 2019, 12,810 tourist arrived Maldives from Middle East Region which is a growth of 7.7 per cent compared to the same period last year.
For more information, visit visitmaldives.com.