Imroz Uddin has been appointed as Group Director, Sales & Marketing, at Lily Hotels, Maldives. He will oversee the commercial division. In his new role, Imroz will lead and formulate the group’s sales and marketing strategies to maximize profitable revenue globally across Group Sales, Branding & Communications, Partnership & Loyalty, Digital Marketing, Revenue Management & Distribution.

Educated in Las Vegas, U.S.A and a Hotel Management Graduate from the Community College of Southern Nevada, Imroz continues to build an impressive career with luxury brands including corporate and property-level roles with Marriott International, Kempinski, Starwood Hotels and Resorts & CapitaLand. He has experience in across 3 different continents, Middle East & Africa, Asia Pacific & Europe, where his stints involved leading international delegations, Leisure luxury selling, cultivating corporate account relationships and enhancing guest experience.

Prior to joining Lily Hotels, Imroz held the position of Group Director of Sales & Marketing at MerPerle Hotels & Resorts, based in Ho Chi Minh, Vietnam. During the company’s high growth period, he established a high performing sales culture and oversaw the group’s sales and marketing function for the existing portfolio of 5 properties and 1,500 keys inventory and new hotels across Vietnam.

“We are delighted to welcome Imroz as the newest addition to our Executive Committee of the Lily Hotels family. In today’s highly competitive environment, we believe that Imroz will be an inspiring and results-oriented leader for our group’s sales and marketing function backed by our culture’s leadership philosophy, the Red Ring, to live bold and stay sharp. We look forward to more growth and development for our brands with Imroz at the helm of sales and marketing,” said Michael Wieser, Chief Executive Officer, Lily Hotels Pvt Ltd.

“I look forward to collaborating with my new team and leading them to a game-changing mind set whilst navigating Lily Beach Maldives Resort and Hideaway Beach Resort & Spa to achieve strong, profitable benchmarks for the industry and disrupting the industry norm. I am confident I will be able to propel the brand to even more successes and build on Lily Hotels’ vision to create value for our guests and stakeholders,” said Imroz in accepting his new role.